adidas - No Sad, Big Smile Break-Up Service
To support the launch of the "Originals Safety Collection" from adidas in association with JD Sports, we created a rich and engaging website featuring anti-hero Akira of the No Sad, Big Smile Break-Up Service. In the short film, Akira drives around the suburbs of Tokyo on his moped stating "...I offer a unique service. I finish relationships that have died. Welcome to my business. The No Sad, Big Smile Break-Up Service."
To compliment the short film we made collectable downloads available including video clips, wall-papers and graphics. You could even send your own SMS message to an unloved one like "My heart is cold. I can't love anymore."< Back to case studies Next case study >