Reebok - Pump Up and Air Out
To celebrate 20 years of the iconic Reebok Pump shoe, we created an interactive web experience to compliment a unique geo-caching experience with shoe and apparel retailer size?
Over a period of 10 days a cache of Pump goodies, including a signed pair of PUMP by 7 feet 1 inch tall American basketball legend Shaquille O'Neal. The cache of Pump goodies was revealed across the internet through social media channels including @pumpupandairout.
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