Ted Baker
In support of the "expect the unexpecTED" multi-channel campaign developed by our integrated sister agency Intermarketing, we helped them deliver the digital communication channels. This included delivering items like home page take-overs on the global Ted Baker website, viral interactive games and display advertising.
In the words of our integrated sister agency, "Our solution was the creation of a clear male/female proposition – with an unexpecTED twist. Birds and bees became the backbone of our campaign. These images were used to represent the brand, irrespective of the channel, and always with a twist. The outcome was a truly integrated campaign that was received positively in every store around the world."
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